- Strategic Branding: Develop and implement both internal and external branding
strategies to elevate our brand presence and ensure alignment with organizational goals. - Vendor Management: Oversee relationships with external vendors, ensuring seamless
collaboration and delivery of high-quality services that align with our brand standards. - Growth Hacking and Marketing: Drive growth through innovative strategies, leveraging
growth hacking techniques and growth marketing initiatives to expand our reach and
customer base. - Sales Enablement: Work closely with the sales team to equip them with the necessary
tools, resources, and collateral to effectively drive sales and meet targets. - Content Creation: Utilize your exceptional content writing skills to develop engaging and
compelling content across various channels, catering to different target audiences. - Product Marketing: Lead product marketing activities and define Ideal Customer Profiles
(ICPs) to ensure targeted marketing efforts and maximize ROI. - Content Marketing Strategy: Develop and execute content marketing strategies,
conducting research to understand prospect behavior and optimize campaign performance
accordingly. - Team Management: Manage a team of content writers and graphic designers, providing
guidance, support, and direction to ensure the delivery of high-quality output. - B2B Expertise: Demonstrate proven work experience in the B2B IT industry,
understanding its nuances and effectively tailoring marketing strategies to address industry specific challenges and opportunities. - Digital Marketing: Plan and execute comprehensive digital marketing campaigns,
including SEO/SEM, email marketing, social media, and display advertising, to drive traffic
and conversions. - Collaboration: Collaborate closely with internal teams to create landing pages and
content that support demand generation efforts and drive customer engagement.
- Chennai & Coimbatore
- 2-12 years
