Digital Marketing Lead

  • Strategic Branding: Develop and implement both internal and external branding
    strategies to elevate our brand presence and ensure alignment with organizational goals.
  • Vendor Management: Oversee relationships with external vendors, ensuring seamless
    collaboration and delivery of high-quality services that align with our brand standards.
  • Growth Hacking and Marketing: Drive growth through innovative strategies, leveraging
    growth hacking techniques and growth marketing initiatives to expand our reach and
    customer base.
  • Sales Enablement: Work closely with the sales team to equip them with the necessary
    tools, resources, and collateral to effectively drive sales and meet targets.
  • Content Creation: Utilize your exceptional content writing skills to develop engaging and
    compelling content across various channels, catering to different target audiences.
  • Product Marketing: Lead product marketing activities and define Ideal Customer Profiles
    (ICPs) to ensure targeted marketing efforts and maximize ROI.
  • Content Marketing Strategy: Develop and execute content marketing strategies,
    conducting research to understand prospect behavior and optimize campaign performance
  • Team Management: Manage a team of content writers and graphic designers, providing
    guidance, support, and direction to ensure the delivery of high-quality output.
  • B2B Expertise: Demonstrate proven work experience in the B2B IT industry,
    understanding its nuances and effectively tailoring marketing strategies to address industry specific challenges and opportunities.
  • Digital Marketing: Plan and execute comprehensive digital marketing campaigns,
    including SEO/SEM, email marketing, social media, and display advertising, to drive traffic
    and conversions.
  • Collaboration: Collaborate closely with internal teams to create landing pages and
    content that support demand generation efforts and drive customer engagement.

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